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Create Engaging Content Especially for LinkedIn



Just as with other social networks, you can post simple text updates, images, and links to other sites, and you can share posts from other users. But make sure that your post is useful, informative and relevant to your professional connections. And you may want to brush up your writing skills!

You can also record or upload video directly to LinkedIn from your device. This allows you to share your insights and experiences, or to boost your organization's brand identity. Use the built-in filters and "stickers" to brighten up your video, and add captions for people who watch with the sound off.

LinkedIn also allows you to publish full articles, via its Publishing Platform. The articles that you write appear on your profile. They can be shared by other users, and may also appear in search engine results, but you retain the rights to any original content that you publish. This is a great way to showcase your industry expertise.

SlideShare is another option for delivering high-quality content. It's embedded into LinkedIn and allows you to post presentations and infographics.

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