Mission statement

According to Chris Bart, professor of strategy and governance at McMaster University a commercial mission statement consists of three essential components:

Key market: the target audience

Contribution: the product or service

Distinction: what makes the product unique or why the audience should buy it over another

Bart estimates that in practice, only about ten percent of mission statements say something meaningful. For this reason, they are widely regarded with contempt.

Comments

Cryptocurrencies and Blockchains

With the increasing adoption of blockchain technology, the role of an accountant will change but not be eliminated. Think of mechanics. You still need the mechanic, but the mechanic will have new things to learn. The new technology will let accountants spend their time on the highest leveraged activities. Consider the role before Excel. People thought Excel would do our work for us, but it didn’t. But it is a better spreadsheet and made the job easier. Technology is changing at an exponential rate. Ignorance and apathy will put the slower movers at a disadvantage. It is expensive and it is complex, but if you don’t experiment with it, you will be in danger of falling behind. Now, remember when you first saw the internet? What about when you received a PC or a laptop? It is just another tool. It is a new tool that will change the role but not to make it obsolete. Those accountants who can embrace new technology, AI and blockchain will be well ahead of the game.

The laws

The fundamental Wiio's law states that "Communication usually fails, except by accident". The full set of laws is as follows: 1. Communication usually fails, except by accident. 1. If communication can fail, it will. 2. If communication cannot fail, it still most usually fails. 3. If communication seems to succeed in the intended way, there's a misunderstanding. 4. If you are content with your message, communication certainly fails. 2. If a message can be interpreted in several ways, it will be interpreted in a manner that maximises the damage. 3. There is always someone who knows better than you what you meant with your message. 4. The more we communicate, the worse communication succeeds. 1. The more we communicate, the faster misunderstandings propagate. 5. In mass communication, the important thing is not how things are but how they seem to be. 6. The importance of a news item is inversely proportional to the square of the distance. 7. The more impor...

communication

There is much #talk nowadays of the communication industry and are communication experts, consultants and engineers. However, it would be #misleading to believe that communication is the province of a small group of people highly #qualified and highly #trained in a specific discipline. Whether we like it or not, we are all part of communities, of some sort or other and are thus necessarily #involved in communication. When we communicate with someone, we are trying to establish a co-union by sharing an idea, an attitude, a mood, a feeling, or #informating. We can communicate in many ways: by writing a letter by ringing a doorbell by making a telephone call and by #pulling a face. Any communication process is essentially composed of three elements -a #source, a #signal and a #destination. The #source may be an individual person speaking, writing, gesturing or an organisation such as a newspaper or a radio or television #station. The #signal may consist of ink on paper, soundwaves, ...

L😀ck

Search This Blog