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Social intelligence



Social intelligence is the capacity to know oneself and to know others. Social Intelligence develops from experience with people and learning from success and failures in social settings. It is more commonly referred to as “tact,” “Common sense,” or “street smarts.” Social scientist Ross Honeywill believes social intelligence is an aggregated measure of self- and social-awareness, evolved social beliefs and attitudes, and a capacity and appetite to manage complex social change. Psychologist, Nicholas Humphrey believes that it is social intelligence, rather than quantitative intelligence, that defines who we are as humans.
The original definition by Edward Thorndike in 1920 is "the ability to understand and manage men and women and boys and girls, to act wisely in human relations". It is equivalent to interpersonal intelligence, one of the types of intelligence identified in Howard Gardner's theory of multiple intelligences, and closely related to the theory of mind. Some authors have restricted the definition to deal only with knowledge of social situations, perhaps more properly called social cognition or social marketing intelligence, as it pertains to trending socio-psychological advertising and marketing strategies and tactics. According to Sean Foleno, social intelligence is a person's competence to optimally understand one's environment and react appropriately for socially successful conduct. It is important to note the multiple definitions listed above, as there is yet to be a complete consensus on the operational definition of social intelligence. Babu M (2013) pointed out the major four dimensions of social intelligence viz., Me-Identity, Web-ironment, Social Inputting, and Empathetic Co-operation. These factors together form the social intelligence of an organism.

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