Skip to main content

According to Forbes, the following questions must be answered in the mission statement:


“What do we do?” — The mission statement should clearly outline the main purpose of the organisation, and what they do.

“How do we do it?” — It should also mention how one plans on achieving the mission statement.

“Whom do we do it for?” — The audience of the mission statement should be clearly stated within the mission statement.

“What value are we bringing?” — The benefits and values of the mission statement should be clearly outlined.

When designing a mission statement, it should be very clear to the audience what the purpose of it is. It is ideal for a business to be able to communicate their mission, goals and objectives to the reader without including any unnecessary information through the mission statement.
Richard Branson has commented on ways of crafting a good mission statement; he explains the importance of having a mission statement that is clear and straight to the point and does not contain unnecessary baffling. He went on to analyse a mission statement, using Yahoo's mission statement at the time (2013) as an example, in his evaluation of the mission statement he seemed to suggest that while the statement sounded interesting most people will not be able to understand the message it is putting across, in other words, the message of the mission statement potentially meant nothing to the audience.
“ This further backs up the idea that a good mission statement is one that is clear and answers the right questions in a simple manner, and does not over complicate things. An example of a good mission statement would be Google's, which is "to organise the world's information and make it universally accessible and useful."

Comments

Post a Comment

Popular posts from this blog

Social intelligence

Social intelligence is the capacity to know oneself and to know others. Social Intelligence develops from experience with people and learning from success and failures in social settings. It is more commonly referred to as “tact,” “ Common sense ,” or “street smarts.” Social scientist Ross Honeywill believes social intelligence is an aggregated measure of self- and social-awareness, evolved social beliefs and attitudes, and a capacity and appetite to manage complex social change. Psychologist , Nicholas Humphrey believes that it is social intelligence, rather than quantitative intelligence, that defines who we are as humans. The original definition by Edward Thorndike in 1920 is "the ability to understand and manage men and women and boys and girls, to act wisely in human relations". It is equivalent to interpersonal intelligence , one of the types of intelligence identified in Howard Gardner 's theory of multiple intelligences , and closely related to the theory of ...
Post a Comment
Read more

¨butter fish¨ also known as The Escolar

   Health effects  Escolar's wax ester content can cause keriorrhea (Greek: flow of wax), gempylotoxism or gempylid fish poisoning. Symptoms range from stomach cramps to rapid loose bowel movements, occurring 30 minutes to 36 hours following consumption. This condition may also be referred to as steatorrhea. Two known ways to reduce the likelihood of escolar-induced keriorrhea are to limit portions to six ounces (170 g) or less and to consume portions close to the tail, which typically have a lower wax ester content. Reports conflict on whether deep skinning, freezing or grilling will reduce the likelihood of keriorrhea.
Post a Comment
Read more

Cryptocurrencies and Blockchains

With the increasing adoption of blockchain technology, the role of an accountant will change but not be eliminated. Think of mechanics. You still need the mechanic, but the mechanic will have new things to learn. The new technology will let accountants spend their time on the highest leveraged activities. Consider the role before Excel. People thought Excel would do our work for us, but it didn’t. But it is a better spreadsheet and made the job easier. Technology is changing at an exponential rate. Ignorance and apathy will put the slower movers at a disadvantage. It is expensive and it is complex, but if you don’t experiment with it, you will be in danger of falling behind. Now, remember when you first saw the internet? What about when you received a PC or a laptop? It is just another tool. It is a new tool that will change the role but not to make it obsolete. Those accountants who can embrace new technology, AI and blockchain will be well ahead of the game.
Post a Comment
Read more