In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation.
Social intelligence is the capacity to know oneself and to know others. Social Intelligence develops from experience with people and learning from success and failures in social settings. It is more commonly referred to as “tact,” “ Common sense ,” or “street smarts.” Social scientist Ross Honeywill believes social intelligence is an aggregated measure of self- and social-awareness, evolved social beliefs and attitudes, and a capacity and appetite to manage complex social change. Psychologist , Nicholas Humphrey believes that it is social intelligence, rather than quantitative intelligence, that defines who we are as humans. The original definition by Edward Thorndike in 1920 is "the ability to understand and manage men and women and boys and girls, to act wisely in human relations". It is equivalent to interpersonal intelligence , one of the types of intelligence identified in Howard Gardner 's theory of multiple intelligences , and closely related to the theory of ...
Comments
Post a Comment