In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation.
Just as with other social networks, you can post simple text updates, images, and links to other sites, and you can share posts from other users. But make sure that your post is useful, informative and relevant to your professional connections. And you may want to brush up your writing skills! You can also record or upload video directly to LinkedIn from your device. This allows you to share your insights and experiences, or to boost your organization's brand identity. Use the built-in filters and "stickers" to brighten up your video, and add captions for people who watch with the sound off. LinkedIn also allows you to publish full articles, via its Publishing Platform. The articles that you write appear on your profile. They can be shared by other users, and may also appear in search engine results, but you retain the rights to any original content that you publish. This is a great way to showcase your industry expertise. SlideShare is another option for delivering hig
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