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Fat shaming controversy

 

  • A marketing campaign for the film revealed at the 2017 Cannes Marche du Film was criticized by critics and audiences for alleged fat-shaming. Chloë Grace Moretz, who portrayed Snow/Red Shoes, stated she was "appalled" by the marketing that she felt it did not reflect the actual film's message. The production company immediately terminated the campaign and issued an apology, stating:
    • As the producer of the theatrical animated film "Red Shoes and the 7 Dwarfs," now in production, Locus Corporation wishes to apologize regarding the first elements of our marketing campaign (in the form of a Cannes billboard and a trailer) which we realize has had the opposite effect from that which was intended. That advertising campaign is being terminated. Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasizing the importance of inner beauty. We appreciate and are grateful for the constructive criticism of those who brought this to our attention. We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production of future distribution of the film, none of whom had any involvement with creating or approving the now discontinued advertising campaign.
  • Later sources, including organizations aimed at promoting good messaging in family entertainment, would be more sympathetic to the film, noting that Red Shoes and the Seven Dwarfs is "loaded with valuable lessons for children and adults" and "promotes body image and self-acceptance while confronting stereotypes."

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